A Bridge to New Possibilities
Etiquette is more than just knowing what fork to use and how to sign your emails. It’s about respect. It’s about being comfortable in your own skin (and getting out of your own way).
Founded in Nashville, Tennessee, a hub for art, music and entertainment and one of America's leading cities for hospitality and progressive-Southern culture, Good Form is a bridge to new possibilities. Developed by Royya James, Good Form provides the opportunity for businesses, organizations and individuals of all ages to build new understandings of engagement by advancing awareness of culture and etiquette across a spectrum of experiences.
Culture is both specific and broad, and it is always evolving. Etiquette is knowing culture, honoring intercultural relationships, and learning social grace, dining manners, and corporate protocol. Etiquette removes barriers that hinder opportunity and our ability to believe in ourselves.
Every group has codes of behaviors around different places, seasons, engagements, and activities. At Good Form, we know that knowing these codes raises confidence and helps you excel in environments both familiar and unfamiliar and achieve new levels of success. Knowing etiquette helps you show up.
Many of us put a lot of time and dedication into preparing ourselves for our future. Showing up in Good Form takes you to the next level. Be ready to seize each opportunity for success. Whether you are preparing for an interview, giving a presentation, hosting an event, attending a wedding, or wondering what to wear or how to say "thank you," we are here to help you show up in Good Form.
Don’t be afraid to find your purpose and embrace every moment. You have the potential to reach your dreams. Let Good Form help you achieve them.
Executive Director
Royya James
Ms. Royya James is a certified etiquette consultant for people of all ages. She has a passion for helping people become their best selves—which is the heart of moving beyond good etiquette to Good Form. Royya has years of experience building relationships in work and life and knows the keys to success.
Royya is the senior manager of U.S. conference relations with United Methodist Communications, a general agency of The United Methodist Church. She travels across the United Methodist connection to establish and create long-term partnerships with church leaders. She has been with the organization for 16 years. In her work she moves between various cultures and settings. Her extensive leadership experience in different caucus and professional organizations gives her the insight and expertise to help others develop confidence and show up ready to impress.
She has served as the vice president and treasurer of the Religion Communicators Council; membership and program chair, community service coordinator, vice president and president of the National Black Staff Association of The United Methodist Church; secretary of the Southeastern Jurisdiction for Black Methodist for Church Renewal; and as an agency liaison for a number of faith-based organizations. A born-and-bred Methodist, she is an active member of Kairos Community African Methodist Episcopal Church in Nashville.
Royya is an active member of Top Ladies of Distinction, Nashville Capitol City Chapter; Alpha Kappa Alpha Sorority, Kappa Lambda Omega Chapter; National Coalition of 100 Black Women, Metro Nashville Chapter; National Association for the Advancement of Colored People; and Nashville Organized for Action and Hope.
She earned a bachelor of science degree in communications and public relations from Middle Tennessee State University in 2002, certificates of nonprofit administration and health administration from Tennessee State University in 2010 and is currently pursuing a master of public administration degree from Tennessee State University.
She has served as an English language tutor to adult learners with the Adult Literacy Council of Nashville, a volunteer with the Oasis Center organization for homeless and displaced youth, a Big Sister with the Big Brothers Big Sisters organization of Middle Tennessee, a volunteer reader with Book’em, a volunteer with GiGi’s Playhouse enrichment center for people with Down syndrome, and an election official with the Rutherford County Election Commission. Royya along with her mother, Barbara, are founders of a grassroots organization, Vaccine for All, which hosts vaccination clinics, encourages community members to get vaccinated and shares resources about COVID-19. Within her agency, she volunteers as the chapel program coordinator and has served as the United Way and Christmas giving coordinator for the Salvation Army Angel Tree program and family clothing drives.
Royya strongly believes in a thriving community and living every day to the fullest. She lives by the scripture passage Philippians 4:13: “I can do all things through Christ who strengthens me.” She currently lives in Antioch, Tennessee, with her 7-year-old son, Alexander Elijah. She enjoys traveling, shopping, eating, reading, gardening, playing sports and spending time with family and friends.